The South Carolina Institute of Innovation and Information (SCIII), in accordance with South Carolina Procurement Code, Section 11-35-1560 and regulation 19-445.2105, is providing public notice of the intent to award a sole source contract to Lightpath OM LLC d/b/a strut AGENCY. The total potential value the contract is approximately $120,000.00. The anticipated contract duration is 02/01/2023 until 06/30/2023.
The South Carolina Institute of Innovation and Information (SCIII), intends to procure services to alleviate costs of hiring permanent staff which would be more costly due to fringes and other benefits, the South Carolina Institute of Innovation and Information utilizes consultant services of Lightpath OM LLC d/b/a strut AGENCY. This vendor has been on board since January 2022 and assists the organization in the following manner: 1) work with the Executive Director to market and promote the seven senior Historically Black Colleges and Universities funded by the SC Legislature to establish unique and distinctive programs/institutes on each of the respective campuses; 2) assist the agency as well as its member institutes to produce proposals for additional funding from federal, state and philanthropic sources; 3) advise the Executive Director and office staff on developing and enhancing programs and services to solidify the work of the respective institutes; 4) provide content creation and editing services for all marketing materials and selected documents as requested by the Executive Director related to the seven senior Historically Black Colleges and Universities of South Carolina; 5) serve as marcom/public relations, procuring media relationships as well as pitching and securing media
interview via tradition (tv, radio, print) and transmedia (podcasts, digital biogs) channels on behalf of
SCIII and the seven senior Historically Black Colleges and Universities of South Carolina; 6) Write any/all
relevant and time sensitive press releases and media talking points for SCIII and the seven senior Historically Black Colleges and Universities of South Carolina and distribute the release via national,
regional, and local channels; 7) Write quarterly articles for media distribution; 8) prepare reports and
assist the Executive Director in meeting with elected officials, the board of directors and others as
needed.
Dr. Tashion Macon is the rare individual who possesses the deep and complex insights of a lauded culturalist with the large-scale successes of a gifted mainstream branding expert, combining these differing perspectives into a subject matter expertise that is virtually unmatched in terms of cultural competencies. As a culturalist, she is exceptionally well-versed in the challenges and opportunities that HBCUs face today, sharing an innate understanding of the pain points and what is in the hearts and minds of all invested stakeholders -students, faculty, administration. At the same time, she is keenly aware of what it will take to harness the immense potential inherent in the institutions and transform the possibilities into reality. She fully believes that harnessing the immense talents and abilities of HBCU student cohorts will effectively transform business and industry in South Carolina and beyond; she sees this as practically a mandate for the future of our country, given that minorities will be the majority by 2045. Her experience helming highly successful fundraising projects spans multiple HBCUs- including Howard University and AUC-and other institutes of higher learning and includes securing an 8-figure grant. As a mainstream branding expert, she plies an unprecedented branding savvy and uncanny ability to see the way ahead long before others; Dr. Macon is often called a modern-day marketing + media guru.
Please see Section 11-35-4210(1): Right to Protest of the South Carolina Code of Laws for information relating to protest rights.